Central Patong is the latest mall to enter the fierce shopping race of Phuket island, and probably not the last. This new brightly lit mall opened in Patong Beach, soon after the Floresta branch was added to the already established Central Festival in Phuket Town, expanding further the coverage of this brand on the island.
Central Patong is standing just across the street from the immensely popular Jungceylon in Patong Beach but the target market seems to be different. Where Jungceylon is an ‘all in one’ entertainment, eating and shopping destination, Central has clearly focused on shopping and food only.
If you are familiar with Central departments stores, you will find the layout very familiar and similar to several of their Bangkok Branches. On the Ground floor (1st floor) you will find cosmetics, sunglasses and accessories, on the second are the usual clothing brands and on the upper floor are the luggage and toys.
As we know, Phuket and particularly Patong visitors love night markets and bargain shopping and often complain that brands are as expensive in Phuket that they are in their own countries, so this kind of upmarket shopping look rather challenging. Few weeks after the opening, the mall was rather quiet.
Food and Food Court
The underground floor is more lively and is divided in two sections: Central Food Hall supermarket and the dining area. Central Food Hall is actually quite a good supermarket selling high end and fresh products and we use them frequently when in Phuket town or Bangkok. The dining area has a nicely designed food court surrounded by independent restaurants. This floor was not really busy either but it might just be a question of time.
The location of this new mall is definitely strategic, but attracting Patong tourists away for the now famous Jungceylon seems to be very challenging, especially without entertainment as a main bait. Time will tell.
Central Patong Opening Hours
- Location: 198/9 Soi Rat U-Thit Road, Patong Beach, Kathu, Phuket 83150
- Open: 10:30 am – 10:30 pm
- Phone: 076 600 499