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Phuket Travel Guide

Plan Your Trip to Phuket Island

Phuket has over 40 beaches, hundreds of hotels and enough restaurants and activities to fill weeks. This guide covers all of it, written from 32 years of living on the island. Every page is based on places I have been to, food I have eaten and roads I have driven.

The island is easy to enjoy but tricky to plan. The right beach makes or breaks your holiday. The wrong hotel means a long ride to anything interesting. And the best food is not where most tourists eat. I have been answering these questions since 2011 on this site and since 1994 in person.

Start Here

First time in Phuket? Start with the basics: what to expect, what to pack and how to avoid the common mistakes.
Which beach should you stay on? Patong for nightlife, Kata for families, Bang Tao for beach clubs, and Old Town for culture. A full comparison to help you choose.
What is there to do? 75 things to do on the island, from temples and viewpoints to hidden beaches and night markets.
When is the best time to visit? High season runs from November to April. But the low season has its own advantages if you know what to expect.
How many days do you need? Three days is tight but possible. A week is comfortable. Ten days lets you explore the islands properly.
How do you get from the airport to your hotel? Taxi, minibus, Grab, private van or bus. All options with prices.

✍️ By Willy Thuan, Phuket resident since 1994. Every page on this site is based on personal visits, with my own photography and videos.

What to Do in Phuket in 2026?

After 30 years here in Phuket, I still find new things to do. That says a lot about this island. Yes, there are over 40 beaches, but Phuket goes far beyond sunbathing. The Big Buddha is worth the drive up the hill. Old Phuket Town is a full morning of walking, eating, and photographing old Sino-Portuguese shophouses. The temples are genuinely beautiful if you take time to explore them properly. And once you’ve seen the island, there’s Phang Nga Bay with its dramatic limestone karsts, James Bond Island, and dozens of smaller islands you can reach in under an hour by speedboat. I have listed everything I have explored over the years, from the obvious highlights to places most visitors never hear about.

Big Buddha – Phuket’s most iconic landmark, now reopened

Big Buddha Phuket

I watched them build this from 2002; back then, it was a dirt road and scaffolding on Nakkerd Hill. It closed for 18 months after a 2024 landslide and only reopened in March 2026, so visiting right now feels meaningful. The 45-metre white marble statue is visible from most beaches in south Phuket. Climb the 94 steps for the views, but the best-kept secret is the terrace behind the statue, quieter, better for photos, and almost nobody walks that far. Entry is free. Dress code is enforced: no sleeveless tops, no shorts above the knee. Combine it with Wat Chalong, just 10 minutes down the hill. Go before 9 am or after 4 pm to beat the tour buses. Full Big Buddha guide →

Phi Phi Islands – The day trip everyone does, for good reason

Phi Phi Islands from Phuket

Maya Bay, the cove from The Beach, is open again, and it still looks exactly like the movie. Phi Phi is the most popular day trip from Phuket, and the crowds reflect that. A speedboat gets you there in about 90 minutes; the slow ferry takes 2.5 hours. If you can, stay overnight; the islands in the evening, when the day trippers leave, are a completely different place. High season runs from November through April; avoid May to October when the sea gets rough, and many operators cancel. Book through a hotel or a reputable operator, not a beach tuk-tuk tout; the quality difference is significant. Full Phi Phi guide →

Phuket Old Town – A half-day walk most visitors nearly skip

Phuket Old Town

Most people drive past Old Town on the way to a beach and never stop. That’s a mistake. The Sino-Portuguese shophouses on Thalang Road and Soi Romanee are genuinely photogenic, painted in pastel blues, greens, and yellows, with ornate facades that haven’t changed in a century. Leave the car behind and do it on foot. The whole historic core takes about two hours at a relaxed pace. Go before 10 am before the tour buses arrive. If you’re there on a Sunday evening, the Walking Street (6-10 pm) along Thalang Road is one of the best street food experiences on the island. Start at the clock tower roundabout and work your way in. Full Old Town guide →

Phang Nga Bay – The most dramatic scenery within reach of Phuket

Phang Nga Bay limestone karsts

Phang Nga Bay is a 400 km² marine park filled with vertical limestone karsts rising straight from emerald water, one of the most visually striking places in Southeast Asia. James Bond Island (Khao Phing Kan) is the famous one, and yes it’s crowded, but the surrounding bay more than makes up for it. The real highlight is sea canoeing through the caves and hongs, cathedral-like chambers hidden inside the rock that you can only reach by paddling through a low tunnel at low tide. Half-day tours leave from Ao Por pier on Phuket’s east coast. Book a tour that includes canoeing, not just sightseeing. A longtail from the pier is the cheapest option; a speedboat tour covers more ground. Full Phang Nga Bay guide →
Best Things to Do in Phuket
Discover 75 things to do in Phuket... plus what to skip. Island hopping, beaches, temples, nightlife and hidden spots. By a 30-year Phuket resident. Updated 2026. Read More
Phuket Sunday Walking Street Market
Every Sunday night, Thalang Road in Old Phuket Town transforms into a 360-metre street market: local food, handmade crafts, street performances and the best people-watching on the island. Read More
Andamanda Phuket
Andamanda Phuket is Thailand's biggest water park with 25+ rides, a massive wave pool, and the longest lazy river in Southeast Asia. Great for families, a perfect escape from the heat. Read More
Carnival Magic Phuket
Carnival Magic is huge nighttime Thai carnival theme park, known as the Magical Kingdom of Lights. It features numerous record-breaking attractions that cannot be found anywhere else in the world. Read More
More Things to Do in Phuket

The Real Phuket

Many visitors think the real Phuket is gone, lost under all the development and beach resorts. But it’s still here, just harder to spot. Old family-run restaurants still serve the same local dishes they’ve made for decades. Historic streets, Chinese shrines, Thai temples, and quiet museums still tell the story of the island’s past. You just need to know where to look. That’s what I do: help you find the places locals still love and visit every day. The real Phuket is not a show. It’s lived, it’s authentic, and it’s worth discovering.


The Real Phuket
Phuket is known today for its beach clubs, resorts, and nightlife, but beyond the modern lifestyle, there is another side that many forget — what we call the “Real Phuket.” Read More
Best Thai Restaurants in Phuket
The best local restaurants in Phuket, from seafood on floating rafts to decades-old noodle shops in Phuket Town. No tourist restaurants. Every place personally visited and reviewed by a 30-year Read More
Phuket Old Town
Our Old Phuket Town and Old Street Walking Guide will save you time and effort! The historical part of Phuket is not huge but is rich and exciting enough to Read More
More about the Real Phuket

Weather in Phuket

Phuket’s monsoon season can be unpredictable. It doesn’t rain all day, every day, but when it does, it pours. The good news? You don’t have to waste a day hiding in your hotel. I have lived here long enough to know how to make the most of a rainy day, and there are actually plenty of fun things to do when the sky turns grey. From local food adventures to indoor activities you might not expect, I will help you turn a wet day into something worth remembering.

Phuket Live Webcam
Our live webcam lets you see what the weather in Phuket looks like right now from a unique bird's view of Patong beach from a cam located at the top of a tower. Read More
Phuket weather in April
The weather in Phuket in April remains beautiful and clear. The sea continues to be calm, and the weather is as warm as a bath. In April, the temperatures start to seriously rise and can reach some of the highest peaks of the year. Read More
Phuket weather
May is the last month of the high season in Phuket, and the weather in Phuket sees a shift from April as the monsoon is approaching. Temperatures and humidity remain very high, so it can be uncomfortable if you are not used to it. Read More
Phuket Weather Month by Month
What will Phuket weather be like in the month I arrive? What is the best month to visit Phuket? These are questions we often get and some tough ones to answer for several reasons. Read More
More about Phuket Weather

 

Phuket Map and Beaches Locator

This map will help you locate the many beaches and visualise the island’s geography.

Map of Phuket Beaches

The Beaches of Phuket

I have explored more than 40 beaches to help you decide which beach to stay on and which to visit during your holiday. Keep in mind that conditions are very different during high season and low season.

Most sandy beaches line the west coast. The southwest, including Patong, Kata, and Karon, is the busiest stretch during high season. The central coast around Kamala and Bang Tao has become Phuket’s trendiest area, with beach clubs, fine dining, and a strong selection of 4- and 5-star resorts. The northwest, including Naithon, Nai Yang, and Mai Khao, stays peaceful year-round with quality hotels and enough restaurants for a full holiday. And there are still some hidden beaches most visitors never find.

⚡ Choose your beach by travel style
Families: Kata or Bang Tao
Quiet: Nai Harn
Nightlife: Patong
Hidden gem: Ao Yon
Luxury: Surin or Layan
Peaceful: Mai Khao Beach

Kata Beach – Best for families and first-timers

Kata Beach

Kata is the most consistently good beach for first-time visitors and families. The water is calm from November to April, the sand is golden and well-maintained, and the strip behind the beach has enough restaurants and shops to cover every need. Far enough from Patong to avoid the noise, about 15 minutes south, but close enough to visit for dinner or a night out. The undertow can be strong in the low season when red flags go up, so always check conditions before swimming. Full Kata Beach guide →

Patong Beach – Best for nightlife and convenience

Patong Beach

Patong is Phuket’s most famous beach and its most polarising. Nearly two kilometres of sand, but the real draw is the energy around it. Bangla Road is five minutes’ walk and stays alive well past midnight with clubs, live music, and every kind of restaurant imaginable. If you want to experience Phuket at full volume, Patong is where you do it. If you want a quiet, romantic holiday, it is the wrong choice. The water is fine in high season, but noticeably less clear than Kata or Bang Tao. Full Patong Beach guide →

Bang Tao Beach – Best for beach clubs and luxury

Bang Tao Beach

Bang Tao has transformed from a quiet local beach into Phuket’s most upscale area. The Laguna resort complex anchors the north end. The south end is where the beach clubs are; Catch Beach Club and Babylon Beach Club consistently rank among the best in Southeast Asia. Fine white sand, generally clear water, spectacular sunsets. A good middle option between Patong’s chaos and Nai Harn’s quietness, active during the day, calm in the evening. Full Bang Tao guide →

Nai Harn Beach – Best for couples and sunsets

Nai Harn Beach

Nai Harn is in the far south and consistently one of the most beautiful beaches on the island. The water is clear, the beach is well-maintained, and the crowd is noticeably calmer than anywhere near Patong. The viewpoint at Promthep Cape, a five-minute drive away, offers the best sunset on the island. There is not much nightlife, which is exactly the point. If you want beautiful and quiet, this is where you stay. Full Nai Harn guide →

Kamala Beach – Best for a quiet stay near Patong

Kamala Beach

Kamala sits between Patong and Surin and is one of the most underrated beaches on the island. Long, wide, and rarely crowded, it has a genuine local village behind it with good, affordable restaurants and a relaxed atmosphere. Close enough to Patong for a night out, far enough to sleep quietly. The Andara and Hyatt Regency are both here if you want luxury, but there are good-value guesthouses too. Full Kamala guide →
Beach Crowds Families Nightlife Best for
Kata Medium ★★★★★ ★★ Families, first-timers
Patong Busy ★★ ★★★★★ Nightlife, solo
Bang Tao Medium ★★★★ ★★★ Beach clubs, luxury
Nai Harn Quiet ★★★ Couples, sunsets
Kamala Quiet ★★★ ★★ Quiet stay, couples
Surin Quiet ★★ ★★ Upscale, stylish
More Beaches in Phuket

Phuket Hotels and Accommodation

There are usually 6 steps to plan a perfect trip to Phuket:

When to go?
How long should you stay?
What kind of holiday do you prefer?
Where to stay in Phuket?
Which hotel is best for you?
What to do once in Phuket?

With your precious holiday time after you have finally dropped your suitcase in the perfect hotel! I help you with each of these steps and more.


There is a vast range of hotels for all budgets, and it can be challenging to pick the right beach and hotel in Phuket. Most hotels are on the island’s main beaches: Patong, Kata, Karon, Kamala, Bang Tao, Maikhao, and Old Town. Before diving into this section of the guide, it is good to consider what you want for your holiday.

Staying in Patong – Best for first-timers who want everything in one place

Patong Beach Phuket

Patong is the busiest beach in Phuket and the easiest base for a first visit. Hotels at every price point, hundreds of restaurants, a proper shopping street, and everything walkable. The beach itself is long and lively, great for people-watching, less ideal if you came for peace and quiet. Bangla Road nightlife is genuinely intense after dark; rooms on that side of town reflect it in the noise level. If you’re here for a week or more, Patong can feel overwhelming after a few days. But for 3 nights as a base to explore the island? It works well. Stay on the northern end of the bay for a noticeably calmer experience. See hotel picks for Patong →

Staying in Kata & Karon – The sweet spot for most visitors

Kata Beach Phuket

Kata and Karon sit just south of Patong and get the balance right. Good beaches, plenty of restaurants and cafés, but without the Patong noise and crowds. Kata is the prettier of the two, a compact bay with a relaxed surf break and a village feel in the evening. Karon is longer, quieter, and a bit more spread out. Both are 10-15 minutes from Patong by Grab if you want a night out, far enough to sleep properly. This is where I’d put first-time visitors who want a genuine beach holiday without sensory overload. Good family options exist here, too. See hotel picks for Kata or Karon →

Staying in Bang Tao & Laguna – Where to stay if budget isn’t the priority

Bang Tao Beach Phuket

Bang Tao is a long, uncrowded beach on the northwest coast with a completely different atmosphere to the south. The Laguna complex, five integrated resorts sharing lagoons, a golf course, and a private beach, sets the tone for the area. Even outside Laguna, the hotels along Bang Tao tend toward the spacious and quiet end. There’s less street life than Kata or Patong, so you’ll be eating mostly in your resort or taking a Grab into Cherngtalay for local restaurants. Ideal for honeymoons, families who want calm, or anyone who prefers a pool to a busy beach strip. See hotel picks for Bang Tao →

Staying in Rawai & Nai Harn – For longer stays and a more local feel

Nai Harn Beach Phuket

Rawai is where a lot of expats and long-stay visitors end up, and for good reason. The seafood market on the pier sells the freshest fish on the island; locals buy direct from the boats in the morning. Nai Harn, just around the headland, has one of the most beautiful beaches in Phuket and a small, walkable village. Neither area is set up for party tourism, which is exactly the point. You’re 10 minutes from Promthep Cape sunsets, close to Kata if you want more buzz, and surrounded by good local restaurants that don’t run on tourist pricing. This is where I’d send anyone staying more than a week. See hotel picks for Rawai or Nai Harn →
More Hotels in Phuket

Phuket Itineraries – Day-by-Day Plans

The most common question I get: “How do I plan my days?” Here are my tried-and-tested itineraries for the most common trip lengths, based on real visitor patterns, not generic travel advice.

3 Days in Phuket Itinerary

3 Days in Phuket

The sweet spot for a first visit, with viewpoints, Old Town, beaches, and a day trip to Phi Phi or Phang Nga.

 

One Week in Phuket

One Week in Phuket

Go deeper, with hidden beaches, local food, island hopping, and the quieter east coast most tourists never find.

 

1 Day Itinerary in Phuket

1 Day in Phuket

On a cruise or layover? Hit Big Buddha, Promthep Cape, and Karon Viewpoint in one packed but rewarding day.

 

See All Phuket Itineraries

Islands Nearby

Every time I fly into Phuket, I look out the window and count the islands below. There are so many. Phi Phi gets all the attention, and it deserves it, but the islands around Phuket go far beyond that one famous destination. Racha Island has some of the clearest water I’ve seen anywhere. Coral Island is close enough for a half-day trip. Koh Yao Noi feels like stepping back 20 years, quiet and unhurried. And Phang Nga Bay, with its hundreds of karst islands rising from the water, never gets old, no matter how many times I go. If you have time, don’t just stay on Phuket. Get on a boat.

Islands near Phuket
There are so many big and small islands around Phuket; it would take forever to visit them all. Most are not far, and you should consider island hopping for your trip or even a private cruise. These are just a few islands near Phuket... Read More
More Islands near Phuket

Where and What to Eat in Phuket?

Thai food is an endless discovery, and if food is as important to you as it is to me, Phuket will surprise you! Experience true local food, as there is much to enjoy in southern Thailand, from the cheapest street food to Michelin restaurants and everything in between.

Best Thai Restaurants in Phuket
The best local restaurants in Phuket, from seafood on floating rafts to decades-old noodle shops in Phuket Town. No tourist restaurants. Every place personally visited and reviewed by a 30-year local. Read More
Phuket Michelin Guide 2023
Having Michelin Restaurants in Phuket since 2019 proves that Phuket has reached a new level on the international culinary stage. The island is evolving fast and in many directions Read More
Phuket Best Restaurants
The list of the Best Restaurants in Phuket is growing fast, especially since the Michelin Guide has arrived on the island. Phuket's culinary scene has evolved a lot in recent years, and the choice of restaurants has grown tremendously. Read More
Restaurants in Phuket

Phuket with Kids 🧸

Phuket is genuinely easy to travel with children. The beaches are safe (during high season) and shallow in the right spots, there’s always something to do when kids get restless, and Thai people are incredibly welcoming to families. Beyond the usual beach days, you’ll find water parks, aquariums, elephant sanctuaries (the ethical ones), and enough night markets to keep everyone happy. Most family-friendly resorts have kids’ clubs and pools with slides, so parents can actually relax. The main thing to know: pick the right beach (Kata and Bang Tao work well for families) and book a hotel with decent facilities, and you’re set.

What to Do in Phuket with Kids and family activities in Phuket
Andamanda water park, Phuket Elephant Sanctuary, Splash Jungle, island day trips and the best family beaches. Tested with real kids. Read More
Best Family Resorts in Phuket
Finding the right family resort in Phuket is as challenging as it is important. Phuket has a great range of hotels that appeal to families, from guesthouses to luxury beach resorts. Read More
Phuket Best Kids Clubs
Our collection of the Phuket Kids' Clubs is a great option for families. Phuket has always been an excellent destination for families, especially with its growing number of kid-friendly activities and fun things to do. Read More
What is Phuket Famous For?
Picking the right beach makes or breaks a family holiday in Phuket. Each area has a different character, and what works for toddlers doesn't necessarily work for teenagers. Read More
More Family Information

Phuket Nightlife

Patong Beach nightlife has always been legendary; it’s pretty unique and as fun and wild as you want it to be. Bangla Walking Street, also known as Bangla Road, is where you will find clubs with famous international DJs, excellent live music bands that won’t cost you more than a drink to enjoy, dozens of easy-going beer bars, and, of course, the go-go bars that always trigger curiosity.

Best Beach Clubs in Phuket
Reviews of all the beach clubs I've visited around Phuket. From relaxing hideaways with your feet in the sand to late party clubs, there's one for everyone! Read More
More Nightlife in Phuket

Shopping

I love shopping in Phuket, and there’s no shortage of places to do it. The night markets are where I spend most of my time. The Sunday Walking Street in Old Town is the most popular, and it’s worth going for the food alone, but the stalls selling local crafts and clothes are just as good. Chillva Market has a younger vibe on weekday evenings. Naka Weekend Market is huge and chaotic, which is part of the fun. For air-conditioned shopping, Jungceylon in Patong has everything you’d expect from a big mall, plus it’s a good escape when it rains. Central Phuket, near the town, is even bigger and has become my go-to for serious shopping. But honestly, the real finds are still at the markets, not the malls.

Phuket Night Markets
Night markets in Phuket are always fun; from the new Chillva Market to the giant Naka Weekend Market or the Sunday Walking Market in Phuket Town, almost everyone loves to browse the incredible array of things you don't need. Read More
Jungceylon Mall in Patong Beach, Phuket
Jungceylon Phuket, located in the heart of Patong Beach, just a few minutes' walk from Bangla Road, is still the largest mall on the island at over 200,000 square meters Read More
Central Phuket Shopping Mall near Phuket Town
Central Phuket is one of the biggest malls on the island, split into two massive wings on either side of a wide road: Festival and Floresta. If you're just exploring, it can feel like two different malls, but it’s actually one big complex. Read More
Phuket Sunday Walking Street Market
Every Sunday night, Thalang Road in Old Phuket Town transforms into a 360-metre street market: local food, handmade crafts, street performances and the best people-watching on the island. Read More
More Shopping in Phuket

Useful Information

This section of the guide covers all the aspects and elements you need to plan your first time in Phuket or next trip, from the correct Phuket pronunciation to weather information, when is the best time to come, weather information month by month (even with a live webcam!), where to exchange money at the best rates as there are many options for getting Thai Baht, but the best rate is in the street and at the many ATMs around the island. I also share some information on driving, car rentals, and scooter rentals, but remember that driving here can be challenging for beginners!

Getting Around Phuket

Phuket has no metered taxis and no public train. Here is what actually works after 32 years on the island:

📱

Grab – Best option for most visitors
Fixed prices, no negotiation, English app. Works island-wide. Download before you arrive. Most journeys between beaches cost 80-200 THB.

🛵

Scooter / Motorbike Rental
Essential for hidden beaches and local restaurants. Roads outside Patong are good. International licence recommended. 200-300 THB per day.

🚐

Songthaew (Blue Local Bus)
Fixed routes between Patong, Kata, Karon, and Phuket Town. Slow but very cheap at 30-50 THB per journey.

🚗

Car Rental
Best for families exploring beyond the main beaches. Avoid driving into Patong; park outside and Grab in. Drive on the left. 800-1,500 THB per day.

Phuket 101 Directory

1,400+ Phuket businesses listed – The Phuket 101 Directory is a fast-growing resource for anyone planning a trip to Phuket. Joining the directory is free, and it continues to expand, so you’re sure to find the latest local updates. Travellers can easily search for restaurants, shops, attractions, and nightlife venues close to their hotels or favourite beaches. With options sorted by type, location, and popularity, the directory helps make every trip simple and organised. Add your own business for FREE to the directory here.

Latest Additions:

ETNA Restaurant in Bangtao, Phuket

ETNA

Bangtao Beach
Etna is a stylish lakeside destination located at Boat Avenue Lakefront in the heart of Bang Tao, one of the island’s most vibrant dining hubs near Laguna Phuket. Read More
Come Leo Come Restaurant in Bangtao, Phuket

CLC Restaurant

Bangtao Beach
Come Leo Come (CLC) is redefining luxury dining in Phuket with an immersive concept that blends fine cuisine, entertainment, and cinematic design. Read More
Leilani Restaurant in Bangtao, Phuket

Leilani

Bangtao
Dine in a warm atmosphere surrounded by artworks and collectibles, candlelight and opulent flowers. Every texture tells a story. Every corner invites discovery Read More
View Cafe at Phuket

View Cafe at Phuket

Chalong
View Cafe at Phuket is a hilltop cafe perched high above Bang Wad Reservoir in Kathu. The panoramic view stretches across Phuket Town to the east coast, Chalong Bay, and the islands beyond. Read More
Submit your business for FREE

Events and Festivals in Phuket

The Phuket Event Calendar helps travellers discover what’s happening across the island. Submitting your event is completely free, and the calendar continues to grow with fresh updates every week. Travellers can browse festivals, dining promotions, sports events, concerts, and special celebrations happening near their hotels or favourite areas. Events are sorted by date, type, and location, so planning becomes simple and organised. From major island-wide festivals to intimate hotel gatherings, the calendar connects visitors with Phuket’s lively lifestyle. To add your events, click here.

More Events in Phuket

Phuket – Frequently Asked Questions

How many days do you need in Phuket?

Three days covers the highlights, with one day for Old Town and Big Buddha, one for a full beach day, and one for a boat trip to Phi Phi. A week is more comfortable and lets you explore the northern beaches and take a Phang Nga Bay tour. Ten days is ideal if you also want to visit the Similan Islands (open October to May) and spend time on Koh Yao Noi.

What is the best time of year to visit Phuket?

November to April is high season, with calm seas, sunny days, and dry weather. December to February is peak, with the best conditions but highest prices and most crowds. May to October is monsoon season. It does not rain all day, but the west coast beaches can have strong surf and red flags. October is the sweet spot; prices drop, crowds thin, and the weather is transitional.

Which beach is best in Phuket for families?

Kata Beach is the most consistently good choice; calm clear water in high season, good facilities, not overwhelming. Bang Tao works well for resort-style stays with kids’ clubs. For toddlers specifically, the shallow flat water at Nai Yang near the airport is ideal.

Is Phuket safe for tourists?

Yes. Phuket is safe including for solo women travellers. The main genuine risk is road accidents from scooter rentals without experience or a licence. The sea can also be dangerous during monsoon season, so always respect the red and yellow flags on the beach.

Do I need a visa to visit Thailand?

Most nationalities (UK, US, EU, Australia) receive a 60-day visa exemption on arrival since 2024. You need a valid passport with 6 months remaining, a return ticket, and proof of accommodation. Check the Thai embassy website for your specific nationality as the rules change periodically.

How do I get from Phuket airport to my hotel?

The cheapest option is the airport bus (150 THB to Patong area). Grab works from the airport and is usually 400-600 THB to the main beaches. Pre-booked private transfers are the most comfortable at 800-1,200 THB and meet you at arrivals. Avoid the unmarked taxis at the exit; they charge far above market rates.

Insider Tips

Most first-time visitors book a hotel in Patong because it is the most famous beach. Patong is fine if you want nightlife and convenience, but if your priority is a beautiful beach, Kata, Bang Tao or Naithon are better choices. Patong beach is wide and long, but the water is not as clear as on the west coast beaches further north.

Do not book the cheapest island tour you can find. The difference between a 1,500 baht Phi Phi tour and a 3,000 baht one is not just comfort. Cheaper boats leave later, arrive when the crowds are already there and rush through every stop. A better operator leaves earlier, gives you more time at each place, and the experience is completely different.

If you rent a car, avoid driving in Patong. The one-way streets are confusing, parking is limited and traffic barely moves in the evening. Park outside and walk in, or use Grab. For the rest of the island, driving is straightforward. The roads are good, distances are short, and a car gives you access to beaches and restaurants that are impossible to reach without your own transport.

Exchange money at the exchange booths in town or at the beaches, not at the airport. The rate difference is significant. SuperRich and other exchange booths on Rat-U-Thit Road in Patong or in Phuket Town consistently offer better rates than banks and airport counters.

Eat where Thai people eat. The best food in Phuket is not in restaurants with photos on the menu. It is in the small local places on side streets, at the markets and in Phuket Town. My list of 50 local restaurants is a good starting point.

Phuket Through the Years

I arrived in Phuket in 1994 to work at Club Med in Kata Beach. The island was a very different place. Patong had a handful of small hotels along a quiet road. Bangla Road was a short lane with bamboo bars, one go-go bar and a small zoo at the corner. There were no shopping malls, no beach clubs and no traffic jams. Kata and Karon were almost empty. The airport was a single building that could barely handle the few flights it had.

I spent nine years with Club Med across Thailand, Malaysia, Greece and Turkey before settling permanently in Phuket. In 1995, I founded Andaman Graphics, one of the first Thai companies offering advanced web design and early SEO. I then joined what became Expedia Group and spent 23.5 years building destination guides for Hotels.com and Wotif, growing a single local site into 30 destination guides reaching 10 million pageviews and 4 million visitors a month through organic search alone. My last title was Senior Manager, SEO, Destination and Experience Research.

I launched Phuket 101 in January 2011 to share everything I had explored and photographed over the years. The site now has over 500 pages covering every beach, hotel area, restaurant, attraction and practical detail on the island. Everything is based on personal visits with my own photos and videos.

I lived through the 2004 tsunami, 100 metres from where the wave stopped. I have visited Phi Phi since 1990, Maya Bay before “The Beach” was filmed, and Phang Nga Bay more times than I can count. I watched Phuket transform from a quiet island with a few beach bungalows into one of Asia’s biggest resort destinations. Through all of it, the things that make Phuket special have not changed: the food, the people, the water, and the feeling you get when you drive over the hill and see the Andaman Sea for the first time.