The Most Famous Shokupan Shop in Bangkok
Nueng Nom Nua started in Phuket and has become one of the most queued-for dessert shops in Bangkok, with its flagship Bangkok branch sitting on the corner of Banthat Thong Road and Chulalongkorn Soi 16. You cannot miss it. The giant cartoon boy holding a shokupan bun on the side of the building is one of the most recognisable signs in the area, and the queue outside usually starts forming before the shop opens at 4 pm.
What We Ordered
The reason for the queue is the bread. Nueng Nom Nua bakes its own shokupan, a Japanese milk bread made with French and Japanese wheat flour using the yudane technique. The result is bread with a crisp golden crust and a pillowy white interior that holds up under heat and sauce without falling apart.
The Honey Shokupan
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The honey shokupan comes as toasted cubes of plain white shokupan piled on a plate, drizzled with honey, and topped with a scoop of vanilla ice cream. The cubes are crispy on the outside, soft and buttery in the middle, and the ice cream melts down into the bread as you eat. The honey adds a clean sweetness that does not overpower the milkiness of the bread. This is the cleanest version on the menu and the one to order first if you have not been before.
The Matcha Shokupan
The matcha shokupan is the more dramatic option. Dark charcoal chocolate shokupan cubes drowned in a thick green matcha sauce, topped with a scoop of matcha ice cream. The matcha is proper, slightly bitter and grassy rather than sweet, which balances the chocolate underneath. It looks better than it tastes, but it tastes good enough, and if you like matcha, it is the more interesting plate of the two.
The Homemade Milk Drinks
The drinks deserve their own mention. Nueng Nom Nua makes its own milk in around eight flavours, served in branded orange insulated cups so the milk stays cold. Plain Nom Nua is the signature, thick, creamy, and barely sweet, more like a melted ice cream than a regular glass of milk. Chocolate malt is the other strong pick. Thai milk tea, matcha, strawberry, and yuzu honey are also on the menu. Bottled versions are sold from the fridge at the back if you want to take them home.
Price and Atmosphere
Small toast sets start at 35 baht, milk drinks at 45 baht, and the larger shokupan plates around 100-150 baht, depending on the version. Even with a full spread of drinks and toasts, two people will spend under 400 baht.
The interior is small, with wooden tables and stools on a polished concrete floor and a wall of red and white branded posters that have become a backdrop for every food photo posted from the shop. It is loud, well-lit, and fast-moving. The staff in pink aprons work the counter at the back, where you order and pay before sitting down. Cash and PromptPay only.
Getting There
Open daily from 4 pm to 1 am. The best time to arrive is 4 pm sharp or after 10 pm, when the dinner crowd at Jeh O Chula and the rest of Banthat Thong has thinned out.
Take the BTS to National Stadium Station, exit 1, and walk south along Banthat Thong Road for about 15 minutes. The shop sits at the T-junction with Chulalongkorn Soi 16, on the corner. The MRT Hua Lamphong is a similar walk from the other direction. Grab and taxi drivers all know the area.
This is one of the dessert spots that has made Banthat Thong Road a proper food destination, and the consistency of the bread and milk is why it keeps drawing the crowd back. Nueng Nom Nua is a must-visit!
More Photos of Nueng Nom Nua
Nueng Nom Nua Info
Location: Banthat Thong Road
Address: 1471 Banthat Thong Rd, Wang Mai, Pathum Wan, Bangkok 10330
Hours: 4 pm – 1 am
Phone: 092 093 9111
Price: Cheap
Nueng Nom Nua Map
Get the directions on your phone: Click Here
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